1. Information We Collect
We may collect the following types of personal information when you visit our website, request a quote, or contact us:
- Contact information: name, phone number, email address
- Insurance-related details: vehicle information, driving history, address, date of birth, and other details needed to provide insurance quotes
- Technical data: IP address, browser type, device type, pages visited, and referring URLs (collected automatically via cookies and analytics tools)
- Form submissions: any information you provide through our website contact forms or quote request forms
2. How We Use Your Information
We use the information we collect to:
- Provide insurance quotes and connect you with appropriate coverage options
- Respond to your inquiries and follow up on quote requests
- Improve our website, services, and customer experience
- Analyze website traffic and usage patterns
- Comply with legal and regulatory obligations
- Measure the effectiveness of our advertising campaigns
3. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience and gather usage data. These include:
- Essential cookies: required for the website to function properly
- Analytics cookies: help us understand how visitors interact with our site (see Section 4)
- Advertising cookies: used to measure the effectiveness of our ads and deliver relevant content
You can control cookies through your browser settings. Disabling certain cookies may affect your experience on our website.
4. Third-Party Services
We use the following third-party services that may collect or process data on our behalf:
- Google Analytics (GA4): We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects data such as pages visited, session duration, and device information. This data is processed in accordance with Google's Privacy Policy.
- Google Ads: We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. Google may use cookies to serve ads based on your prior visits to our website. You can opt out of personalized ads at Google Ad Settings.
- Netlify: Our website is hosted on Netlify, and contact forms are processed through Netlify Forms. Submitted data is stored securely on Netlify's infrastructure. See Netlify's Privacy Policy.
- iwantinsurance.com: When you request a quote through our website, you may be directed to the iwantinsurance.com quote engine, which is operated by a third party. Information you submit through that platform is subject to their own privacy policy and terms of service.
5. How We Share Your Information
We do not sell your personal information. We may share your data in the following circumstances:
- With insurance carriers and underwriters to obtain quotes and bind coverage on your behalf
- With third-party service providers who help us operate our website and business (as described in Section 4)
- When required by law, regulation, or legal process
- To protect the rights, safety, or property of Via Rapida Services, our customers, or others
6. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access the personal information we hold about you
- The right to request correction or deletion of your data
- The right to opt out of certain data processing activities
- The right to request a copy of your data in a portable format
California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, please contact us using the information below.
8. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can delete it promptly.
9. WhatsApp Communications
If you opt in to receive WhatsApp messages from us, we use Meta's WhatsApp Business API (via Twilio) to send and receive messages related to your quote, policy, and renewal reminders. By checking the WhatsApp opt-in box on any of our forms, you authorize Via Rapida Services / Insurance City to contact you at the phone number you provide via WhatsApp.
We log all WhatsApp messages for seven (7) years per California Department of Insurance regulations and the California Insurance Code. We do not share your WhatsApp messages with third parties except as required by law or for the purpose of providing the requested insurance services.
You may unsubscribe at any time by replying STOP (or BAJA in Spanish) to any of our WhatsApp messages. After unsubscribing, you will not receive any further marketing messages, but we may continue to send transactional updates about active policies you currently hold (renewal notices, claim updates, SR-22 filing confirmations) as required by California law and to fulfill the contract of insurance.
Standard message and data rates from your wireless carrier may apply, depending on your carrier and plan.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: VRS@viarapidaservices.com
- Phone: 209-670-1556
- Business Name: Via Rapida Services
- Website: viarapidaservices.com